Music Artists / Culture / Indie BrandsCULTURE 05 Jun, 2024
Greedy Unit
Bottle-Tab Belts, Exposed Labels and a Fixation with Hardware
Bottle-tab belts, exposed labels and a fixation with hardware. Dimelojc's New York label has a sharp eye for the things most people overlook.
Start with the belt. Greedy Unit’s Bottle Tab Belt takes the small metal tabs from drinks cans and turns them into something worth building an outfit around. There is a satisfying shift of context in that idea: an object handled for a second, then discarded, becomes the piece you remember. It is playful, resourceful and a useful introduction to the label’s eye.
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New York Through Dimelojc’s Eyes
Founded by Dimelojc, Greedy Unit draws on New York street culture and the designer’s Dominican heritage. Those references give the clothes a sense of place. The Dominican hoodie is one expression of that connection; vintage influences and irreverent logo treatments run through the wider wardrobe. The result feels personal, with enough humour to keep it from becoming overly solemn about its own identity.
A Few Screws Loose
Look closer and the same instinct keeps appearing. Carpenter pants carry screw-shaped rivets. Tags emerge from collars, becoming part of the garment’s visible surface. These are small interventions, but they change how a familiar item reads. You recognise the shape first, then notice something slightly off. That second look is where Greedy Unit gets interesting.
Its current online assortment makes the hardware obsession particularly clear. Screw Earrings sit alongside a Screwball Chain and Screw Cargos, while Multi-Tag Sweat Shorts and a Multi-Tag Beanie extend another recurring idea across different categories. The repetition gives the collection continuity. A small accessory can carry as much of the label’s character as a larger piece.
The Joke Is in the Name
There is room for a joke, too. A tee named “NOT G-UNIT” makes the association in the brand’s name explicit. The Pesos Wallet and Ponte Las Pilas Hat add further points of reference to a shop that rewards a little browsing. Product names become part of the experience, giving the clothes a voice before anyone has put them on.
From Bloody Osiris to the People’s Choice
Collaborations have expanded that world. An inside-out sweatsuit with Bloody Osiris’ MURD333R.FM brought Greedy Unit’s interest in reworking familiar garments into a shared project. Kai Cenat, Plaqueboymax and Fanum have worn the label, placing it within the overlapping worlds of streaming, music and fashion.
In December 2025, Complex readers voted Greedy Unit their streetwear brand of the year.
Made for the Second Look
That recognition makes sense when you consider how easily its strongest ideas can be identified. A bottle-tab belt has a clear visual hook. Exposed labels invite a closer inspection. Repeated hardware details connect pieces that might otherwise seem unrelated. Each gives someone a reason to remember the name after the image has disappeared from their feed.
Greedy Unit is most compelling at that scale: the fastening, the tag, the object repurposed into an accessory. Dimelojc has made those details central to a wardrobe. Follow the screws, the tabs and the small jokes, and a particular version of New York starts to take shape.
Explore the label at greedyunit.com.
Image © greedyunit.com.
